Booking a taxi in advance allows the taxi company to efficiently plan and allocate resources, often resulting in cost savings. This pre-planning enables the company to optimise driver schedules and vehicle usage, potentially reducing operational costs. These efficiencies can sometimes translate into lower fares for pre-booked rides, offering an advantage over on-demand services that might require immediate dispatch and can incur higher costs due to the urgency and resource reallocation required. However, lower fares can never be guaranteed.