Privacy Policy

1. Introduction to this Policy
1.1. 57 Taxis ltd trading as Drive takes your privacy seriously. This privacy policy (“Policy”) contains important information about how we use personal information you give us when you book a taxi/private hire vehicle and associated contract travel services with us, whether you are doing this by phone, our website.
1.2. For details of the booking applications please email help@drivehull.co.uk
1.3. You should read this Policy carefully as it contains important information about how we will use your
Information (as defined below in clause 4.1).
1.4. We may update this Policy from time to time in accordance with clause 17 below. This Policy was last updated on 24 February 2022.

2. About us
2.1. 57 Taxis ltd trades as Drive.
2.2. The terms “Drive” or “us” or “we” refer to 57 Taxis ltd trading as Drive whose registered office is Princes Avenue, HU5 3QA
2.3. We, as the Data Controller, can be contacted via the Drive compliance team via email on
help@drivehull.co.uk or by calling 01482 57 57 57

3. Data Protection
3.1. References in this Policy to:
3.1.1.“Privacy and Data Protection Requirements” means: the Data Protection Act 1998 (until
repealed) (“DPA”), the Data Protection Directive (95/46/EC) (until repealed) and, from 25 May
2018, the General Data Protection Regulation 2016/679 (“GDPR”) or any equivalent provision
which may replace the GDPR following the formal political separation of the United Kingdom
from the European Union; the Regulation of Investigatory Powers Act 2000; the
Telecommunications (Lawful Business Practice) (Interception of Communications) Regulations
2000 (SI 2000/2699); the Electronic Communications Data Protection Directive (2002/58/EC); the
Privacy and Electronic Communications (EC Directive) Regulations 2003 (SI 2426/2003); and all
applicable laws and regulations which may be in force from time to time relating to the
processing of Personal Data and privacy, including where applicable the guidance and codes
of practice issued by the Information Commissioner or any other supervisory authority, and the
equivalent of any of the foregoing in any relevant jurisdiction; and
3.1.2.“Personal Data”, “Data Controller” and “Data Processor” and “processing” shall have the
meanings given to them in the DPA or, from 25 May 2018, the GDPR.
3.2. For the purposes of applicable Privacy and Data Protection Requirements, we are a Data Controller
and therefore we are responsible for, and control the processing of, your Personal Data in accordance
with applicable Privacy and Data Protection Requirements. “Personal Data” has a legal definition but,
in brief, it refers to information relating to a person who can be directly or indirectly identified in
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particular by reference to an identifier. Such information must be protected in accordance with
applicable Privacy and Data Protection Requirements.

4. Information we may collect about you
4.1. When you use the website, web booking portal, mobile device booking application or phone when
you deal with us we may collect the following information about you (“Information”):
4.1.1.personal information including first and last name;
4.1.2.contact information including current residential address, pickup address and/or destination
address, email address and/or phone number;
4.1.3.banking details including credit card details, bank account details, banking address and
account name;
4.1.4.information that you provide to us regarding whether you need any special type of vehicle (this
may include information regarding disability or health);
4.1.5.technical information including IP address, operating system, browser and device type and
related information regarding the device you used to visit the website or use the application, the
length of your visit and your interactions with the website and/or application;
4.1.6.information obtained through our correspondence and monitoring in accordance with clause
4.2 below; and
4.1.7.details of any enquiries made by you through the website or by phone, together with details
relating to subsequent correspondence (if applicable).
4.2. We may monitor your use of the website through ‘cookies’ and similar tracking technologies. We may
also monitor web traffic, location and other data and information about users of the website. Such
data and information, to the extent that you are individually identifiable from it, shall constitute
Information as defined above. However, some of this data will be aggregated or statistical, which
means that we will not be able to identify you individually. See clause 16 below for further information
on our use of cookies.
4.3. For your protection as a consumer and to enable us to make improvements to our service each
booking pick-up and drop-off location is mapped via location, storage of booking history and
mapping of regular activity.
4.4. Occasionally we may receive information about you from other sources you connect with through
the website, or from any third-party websites and applications that integrate or communicate with
the website in relation to you. If so, we will add this information to the Information we already hold
about you to help us carry out the activities listed below.

5. How long we keep your Information
5.1. Subject to clause 5.1.3, we will keep your Information for the period set out below and only for the
purposes set out in the table in clause 6:
5.1.1.we hold your Information for up to a maximum of 7 years to comply with legislation and local
authority rules that we are subject to; and/or
5.1.2.where we are processing on the basis of consent only, we hold the Information until consent is
withdrawn.
5.1.3.If required, we will be entitled to hold Information for longer periods to comply with our legal or
regulatory obligations.

6. Legal basis for processing your information
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6.1. From 25 May 2018, under applicable Privacy and Data Protection Requirements we may only process
your Information if we have a “legal basis” (i.e. a legally permitted reason) for doing so. For the
purposes of this Policy, our legal basis for processing your Information is set out in the table below.
The reasons we process your Information
The legal basis for which is…
To provide services to you and the administration related to those services such as arranging
billing, taking payments (for more information please see below), chasing payments, issuing email receipts, sending you alert notifications about the service you have ordered via SMS, push notification or telephone. Ensuring, where you have specifically asked us to, that we
provide a vehicle suitable for your needs. Research into usage and behaviour for improving and
changing our services, including personalisation to your needs, such as listing previously used
addresses/destinations. To operate, administer, maintain, provide, analyse and improve the website and the services available to you through the website or by phone.
To investigate and address any comments, queries or complaints made by you regarding the website and/or our services, and any similar or related comments, queries. To ensure that content from the website is presented in the most effective manner for you and for your device. To allow you to participate in interactive features of the website and electronic booking applications, including inputting information and providing feedback. To notify you about changes to the website. This is necessary for the performance of the contract between us and Information is processed to enable us to provide services to our users; Outside of this, this is necessary for the legitimate interests we pursue of running a taxi/private hire and associated contract travel services business and is subject to your rights in clause 14.

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We may monitor the frequency and length of time you use our services.This is necessary for the legitimate interests we pursue of running a taxi/private hire and associated contract travel services business and is subject to your rights in clause 14.
Where required by (but not limited to) any request or order from law enforcement agencies
and/or HMRC in connection with any investigation to help prevent unlawful activity.
This is necessary to comply with our legal obligations, including obligations relating to the
protection of Personal Data. To contact you for marketing purposes (see ‘Marketing and
opting out’ in clause 8 below); We send out marketing communications based on our legitimate interests of providing a professional services business and keeping people informed about the services we offer.
The method of communication may vary as set out below:
we may send you information via post or, if you are dealing with us on behalf of a limited company or LLP, to your corporate email address; we will only contact you via your personal email address if:
you have given your consent (see ‘Marketing and opting out’ in clause 8 below);or you have previously bought goods and services from us and we are contacting you to let you know about similar goods and services that we offer (see ‘Marketing and opting out’ in clause 8 below).
You have the right at any time to let us know that you no longer wish to receive marketing
communications from us. to disclose your information to selected third parties as
permitted by this Policy (see clause 9 below); this processing is subject to your continued consent to the processing of your data for that specific purpose (see ‘Marketing and opting out’ in clause 8 below);

7. Your consent to processing
7.1. As noted above, you will be required to give consent to certain processing activities before we can
process your Information as set out in this Policy. Where applicable, we will seek this consent from you
when you first submit Information to or through the website.
7.2. If you have previously given consent you may freely withdraw such consent at any time. You can do
this through your account on the website or by notifying us in writing (see clause 8.4 below).
7.3. If you withdraw your consent, and if we do not have another legal basis for processing your information
(see clause 6 above), then we will stop processing your Information. If we do have another legal basis
for processing your information, then we may continue to do so subject to your legal rights (for which
see clause 14 below).
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7.4. Please note that if we need to process your Information to operate the website, web booking portal,
mobile device booking application and/or provide our services, and you object or do not consent to
us processing your Information, those services may not be available to you.

8. Marketing and opting out
8.1. Where you are dealing with us on behalf of a limited company or LLP, for business purposes, then we
may contact you by email to your corporate email address about similar or related products that we
offer. If you prefer not to receive any direct marketing communications from us, or you no longer wish
to receive them, you can opt out at any time (see below).
8.2. Where you have previously ordered products or services from us we may contact you by telephone,
SMS, email and post about similar or related products, services, promotions and special offers that
may be of interest to you. We will inform you (during the sale process) if we intend to use your data for
such purposes and give you the opportunity to opt-out of receiving such information from us. In
addition, and if you have given permission, we may also contact you by telephone, SMS, email and
post about our other products, services, promotions and special offers that may be of interest to you.
We will inform you (before collecting your data) and seek your permission if we intend to use your data
for such additional marketing purposes. If you prefer not to receive any direct marketing
communications from us, or you no longer wish to receive them, you can opt out at any time (see
below).
8.3. If you have given permission, we may share your personal data with carefully selected third party
organisations and business partners and they may contact you directly (unless you have asked them
not to do so) by mail, SMS, telephone and email about products, services, promotions and special
offers that may be of interest to you. We will inform you (before collecting your data) and seek your
permission if we intend to disclose your data to third parties for such purposes. If you prefer not to
receive direct marketing communications from our business partners, or you no longer wish to receive
them, you can opt out at any time (see below).
8.4. You have the right at any time to ask us, or any third party, to stop processing your information for
direct marketing purposes. If you wish to exercise this right, you should contact us by sending an email
to compliance@Drive.co.uk, or contact the relevant third party using their given contact details,
giving us or them enough information to identify you and deal with your request. Alternatively you can
follow the unsubscribe instructions in emails you receive from us or them.

9. Disclosure of your information
9.1. We may disclose your Information (including Personal Data):
9.1.1.to other companies within our group of companies (which means our subsidiaries, our ultimate
holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006);
9.1.2.to our business partners, service providers, such as our drivers, or third-party contractors to enable
them to undertake services for us and/or on our behalf (and we will ensure they have
appropriate security, compliance and data protection measures in place to protect your
Information);
9.1.3.third party payment providers (for more information please see below);
9.1.4.to any prospective buyer or seller (and their representatives) in the event that we sell or buy any
business or assets; and
9.1.5.if we are under a duty to disclose or share Personal Data in order to comply with any legal
obligation, including (but not limited to) any request or order from law enforcement agencies
and/or HMRC in connection with any investigation to help prevent unlawful activity.
9.2. We may disclose aggregated, anonymous information (i.e. information from which you cannot be
personally identified), or insights based on such anonymous information, to selected third parties,
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including (without limitation) analytics and search engine providers to assist us in the improvement
and optimisation of the website. In such circumstances we do not disclose any information which can
identify you personally.
9.3. If our whole business is sold or integrated with another business your Information may be disclosed to
our advisers and any prospective purchasers and their advisers and will be passed on to the new
owners of the business.

10. Keeping your Information secure
10.1. We will use technical and organisational measures in accordance with BS EN ISO/IEC 27001
Information Security Management to safeguard your Information, including the use of data encryption
to transmit data securely.
10.2. While we will use all reasonable efforts to safeguard your Information, you acknowledge that the use
of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity
of any Information that is transferred from you or to you via the internet.

11. Monitoring
11.1. We may monitor and record communications with you (such as telephone conversations and emails)
for the purposes of provision of services, quality assurance, training, fraud prevention and compliance
purposes. Any information that we receive through such monitoring and communication will be
added to the information we already hold about you and may also be used for the purposes listed in
clause 6 above.

12. Overseas transfers
12.1. From time to time we may need to transfer your Information to countries outside the European
Economic Area, which comprises the EU member states plus Norway, Iceland and Liechtenstein
(“EEA”).
12.2. Such countries may not have similar protections in place regarding protection and use of your data
as those set out in this Policy. Therefore, if we do transfer your Information to countries outside the EEA
we will take reasonable steps in accordance with applicable Privacy and Data Protection
Requirements to ensure adequate protections are in place to ensure the security of your Information.
12.3. By submitting your Information to us in accordance with this Policy you consent to these transfers for
the purposes specified in this Policy.
13. Information about other individuals
13.1. If you give us information on behalf of a third party, you confirm that the third party has appointed
you to act on his/her/their behalf and has agreed that you can: give consent on his/her/their behalf
to the processing of his/her/their Information; receive on his/her/their behalf any data protection
notices; and give consent to the transfer of his/her/their Information abroad (if applicable).

14. Your rights
14.1. If you are an individual, this section sets out your legal rights in respect of any of your Personal Data
that we are holding and/or processing. If you wish to exercise any of your legal rights, you should put
your request in writing to us (using our contact details in clause 21.1 below) giving us enough
information to identify you and respond to your request.
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14.2. You have the right to request access to information about Personal Data that we may hold and/or
process about you, including: whether we are holding and/or processing your Personal Data; the
extent of the Personal Data we are holding; and the purposes and extent of the processing.
14.3. You have the right to have any inaccurate information we hold about you be corrected and/or
updated. If any of the Information that you have provided changes, or if you become aware of any
inaccuracies in such Information, please let us know in writing giving us enough information deal with
the change or correction.
14.4. You have the right in certain circumstances to request that we delete all Personal Data we hold about
you (the ‘right of erasure’). Please note that this right of erasure is not available in all circumstances,
for example where we need to retain the Personal Data for legal compliance purposes. If this is the
case, we will let you know.
14.5. You have the right in certain circumstances to request that we restrict the processing of your Personal
Data, for example where the Personal Data is inaccurate or where you have objected to the
processing (see clause 14.7 below).
14.6. You have the right to request a copy of the Personal Data we hold about you and to have it provided
in a structured format suitable for you to be able to transfer it to a different data controller (the ‘right
to data portability’). Please note that the right to data portability is only available in some
circumstances, for example where the processing is carried out by automated means. If you request
the right to data portability and it is not available to you, we will let you know.
14.7. You have the right in certain circumstances to object to the processing of your Personal Data. If so,
we shall stop processing your Personal Data unless we can demonstrate sufficient and compelling
legitimate grounds for continuing the processing which override your own interests. If, as a result of
your circumstances, you do not have the right to object to such processing then we will let you know.
14.8. You have the right in certain circumstances not to be subject to a decision based solely on automated
processing, for example where a computer algorithm (rather than a person) makes decisions which
affect your contractual rights. Please note that this right is not available in all circumstances. If you
request this right and it is not available to you, we will let you know.
14.9. You have the right to object to direct marketing, for which see clause 8.4 above.

15. Complaints
15.1. If you have any concerns about how we collect or process your Information then you have the right
to lodge a complaint either with us (using our contact details in clause 21.1 below) or with a supervisory
authority, which for the UK is the UK Information Commissioner’s Office (“ICO”). Complaints can be
submitted to the ICO through the ICO helpline by calling 0303 123 1113. Further information about
reporting concerns to the ICO is available at https://ico.org.uk/concerns/.

16. ‘Cookies’ and related software
16.1. Our software may issue ‘cookies’ (small text files) to your device when you access and use the website
and you will be asked to consent to this at the time (e.g. when you first visit our website). Cookies do
not affect your privacy and security since a cookie cannot read data off your system or read cookie
files created by other sites.
16.2. Our websites use cookies and other tracking and monitoring software to: distinguish our users from one
another; collect standard Internet log information; and to collect visitor behaviour information. The
information is used to track user interactions with the website and allows us to provide you with a good
experience when you access the website, helps us to improve our website, and allows us to compile
statistical reports on website visitors and website activity.
16.3. You can set your system not to accept cookies if you wish (for example by changing your browser
settings so cookies are not accepted), however please note that some of our website features may
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not function if you remove cookies from your system. For further general information about cookies
please visit www.aboutcookies.org or www.allaboutcookies.org.

17. Changes to this Policy
17.1. We keep this Policy under regular review and may change it from time to time. If we change this Policy
we will post the changes on this page, and place notices on other pages of the website as applicable,
so that you may be aware of the Information we collect and how we use it at all times. You are
responsible for ensuring that you are aware of the most recent version this Policy as it will apply each
time you access the website.

18. Links to other websites
18.1. Our website may contain links to other websites. This Policy only applies to our websites. If you access
links to other websites any Information you provide to them will be subject to the privacy policies of
those other websites.
18.2. We have no control over third party websites or systems and accept no legal responsibility for any
content, material or information contained in them. Your use of third party sites or systems will be
governed by the terms and conditions of that third party. It is your responsibility to ensure you are
happy with such third-party terms and conditions.
18.3. The display of any hyperlink and/or reference to any third-party website, system, product or service
does not mean that we endorse that third party’s website, products or services and any reliance you
place on such hyperlink, reference or advert is done at your own risk.

19. Payments
19.1. Drive Holdings Ltd and its group of companies may use approved third-party payment providers to
manage payments from your credit and/or debit card account for journeys booked with the mobile
application over the phone or on our web portal. The processing of payments or credits in connection
with the use of the mobile application or other electronic and services will be subject to the terms and
conditions and privacy policy of our third-party payment processor and your issuing card authority in
addition to this Policy.
19.2. Adding a card to our service runs a pre-authorisation on that card for the amount of £1.01 which is a
temporary transaction of ‘held’ funds. This is to ensure the card and the account have valid funds and
are genuine, it is for your and our company’s security and fraud prevention. You will be able to see
these pre-authorisation transactions credited back to your account on your statement.
19.3. All journey charges will be shown on your receipt emailed to the address used to sign up for credit
and debit card bookings. These charges are subject to change at any time and you will notified within
the platform and in your vehicle.
19.4. You will make payment to the limited company that you are using the service for under the Drive
Holdings Ltd. group of companies via our third-party payment provider gateway which in turn will be
passed on to your driver. You agree that you will pay for all of the journeys booked through these
methods and that your registered card(s) for those you select to are to be paid accordingly by that
card, you are responsible for timely payment of all fares
19.5. Your credit and/or debit card details will be securely tokenised and held by our third-party payment
processor under PCI level 1 compliance. We do not have access to your personal credit and/or debit
card information and cannot share that information. Employees, sub-contractors or individuals will at
no point have access to this payment information.
Payments made by credit or debit card for completed journeys are non-refundable.
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For more information around PCI compliance and pre-authorisation please visit:
https://en.wikipedia.org/wiki/Payment_Card_Industry_Data_Security_Standard
https://en.wikipedia.org/wiki/Authorization_hold

20. Accessibility
20.1. This Policy aims to provide you with all relevant details about how we process your Information in a
concise, transparent, intelligible and easily accessible form, using clear and plain language. If you
have any difficulty in reading or understanding this Policy, or if you would like this Policy in another
format (for example audio, large print or braille), please get in touch with us.
21. Contact us
21.1. We welcome your feedback and questions on this Policy. If you wish to contact us, please email us at
help@drivehull.co.uk or call on 01482 57 57 57.

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